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Product manager adverts asking for AI advertise £82,500. The ones that do not advertise £56,000.
Deel says AI-augmented workers earn 62% more, citing our count of how rarely UK adverts name AI at all. So we tested the advertised-pay half: 1,804 fresh UK adverts, compared inside the same occupation. The premium is real and large in one job family. Also, 0.6% of adverts will tell you which tool they mean, and not one banned AI-written applications.
Cleaner adverts quote one exact wage 86% of the time. AI engineer adverts never do.
Everybody reads the salary line for the number. Nobody reads the shape. We measured 3,925 UK adverts: 35% of the ones that state a band state the same figure twice, and the lower the job sits the more precise that figure gets. A single number is an advert telling you there is nothing to discuss.
We watched 1,691 UK job adverts from the hour they appeared. Two thirds never reached 10 applications.
Job boards show you how many people applied. They never show you when. So we photographed every live advert in ten UK occupations once an hour for 13 days. The tenth application takes a median of 28 hours, only a quarter of a queue lands on day one, and 184 of 187 nursing adverts never reached ten applicants at all.
We tested 16 things that supposedly make a job advert competitive. Fourteen did nothing.
We had a good story: adverts saying 'no experience needed' looked less contested. Then we controlled for occupation and advert age and it evaporated. 1,846 fresh UK adverts, 21 occupations, live application counts, and the two features that survived.
We read 15,291 UK job adverts. Ten findings that change how you should apply.
One Aldi cleaning job drew 1,461 applications. In the same month, 199 adverts drew nobody. Three months of counting: 15,291 adverts, 64,962 applications, 168 hourly snapshots. Applying within the hour is a myth, Tuesday beats Sunday 37 to 1, and 62% of all applications land on 10% of adverts.
An AI engineer advert gets 61 applications. An operations manager advert gets 7.
We counted the applications on 277 live UK adverts for the ten job titles sold as high-paying remote work. The role everyone calls a skills shortage is the most contested one on the list, and what predicts the queue is not pay or seniority. It is whether you can do the job from your kitchen.
We read 1,090 UK job adverts. Only 1 in 22 said how much experience you need.
91.5% of UK job adverts mention experience. Just 4.6% say how much. In four occupations, across 322 adverts, not one put a number on it. The requirement has not gone away, it has moved somewhere you cannot see it.