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Guide

Making Effective Decisions example answer: a full EO walkthrough (2026)

The most-searched Civil Service behaviour, worked properly: the real Executive Officer markers, a realistic answer that fails against them, the follow-up questions that surface the missing evidence, and the 250-word rebuild from the same facts. No invented achievements, just the detail the writer forgot to include.

·9 min read
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Research
0.2%of adverts say 'self-starter'

The most overused UK job advert phrases: we read 5,975 and the classic cliches have almost vanished

'Self-starter' appears in 0.2% of UK adverts. 'Go-getter' turned up once. 'Rockstar', 'ninja' and 'guru' not at all. We read 5,975 live UK job adverts across 29 occupations and ranked the cliches. The corporate buzzwords have gone, and what replaced them is a feeling that clusters on frontline jobs. Full leaderboard and role-by-role breakdown inside.

·7 min read
Research
54%of retail adverts say fast-paced

'Fast-paced' in UK job adverts: we read 5,982 and the busiest jobs barely use it

'Fast-paced' appears in 54% of UK retail adverts but only 4% of waitressing adverts, one of the busiest jobs there is. We read 5,982 live UK job adverts across 29 occupations. The phrase tracks habit, not workload. Here is the full per-occupation breakdown, what it really signals to candidates, and how to read past it.

·6 min read
Research
16/30employers train you from scratch

We read 30 UK bus driver job adverts. Over half will train you from scratch, no bus licence needed.

We read the full text of 30 UK bus driver adverts from 30 different employers. 16 say they will train you and fund your PCV licence, including Arriva, First Bus and Go North East. Where a points limit is stated it is almost always 6. Pay is stated openly in 29 of 30. Here is what a trainee application should lead with.

·6 min read
Guide

See LinkedIn jobs posted in the last hour (3600 URL trick)

LinkedIn's date filter stops at 'past 24 hours'. Swap 86400 for 3600 in the search URL and it shows postings from the last hour instead, before the applicant queue builds.

·4 min read
Research
2.6%of UK adverts name an actual ATS

Which UK jobs actually use an ATS? We read 5,012 adverts. Only 2.6% name one.

The "beat the ATS" advice is sold as universal. We checked 5,012 live UK adverts across 24 occupations: only 2.6% name a real tracking system, and among the adverts that say how to apply, two thirds point to a person. Automated screening is real but it concentrates in the public sector, the NHS and large employers. Here is where it sits, and the CV that survives both routes.

·7 min read
Research
85%of TA adverts are feminine-coded

Gender-coded job adverts: we read 5,000 UK adverts and the language is still split

We measured masculine and feminine-coded language across more than 5,000 UK job adverts. Teaching assistant adverts come out 85% feminine-coded, recruiter adverts 56% masculine. Trades, sales and logistics lean on driven and competitive; care, teaching and admin lean on supportive and caring. The wording quietly changes who applies. Full per-occupation breakdown inside.

·7 min read